Growth Marketing Bootcamp: Unlocking Sustainable Business Growth In The Digital Age
Ever since the first-ever digital banner ad was born in 1994 (advertised by AT&T), businesses across the globe quickly caught on to the wave of digital marketing. Fast forward to today, we have witnessed 66.4% of worldwide total media ad spending allocated to digital in 2022, and eMarketer has forecasted this percentage to accelerate to 70.8% by 2024. With such prevalent adoption of digital marketing, what can businesses do to gain a competitive edge and achieve sustainable growth? In other words, is digital marketing effort alone sufficient to help businesses expand their customer base and scale revenue in the long term?
Enter the Growth Marketing bootcamp, a practical training program that guides you through the growth marketing framework – the tried and tested strategies adopted by billion-dollar, high-growth startups since the 2010s. Through meticulously structured modules and hands-on exercises, you will be guided in conducting competitor research online, setting up websites, demystifying SEO tactics, creating conversion-driven online ads, and maximizing customer lifetime value. This bootcamp empowers you with the necessary growth marketing strategies, skills, and knowledge to thrive in the dynamic digital age.
7 Modules
21 Hours
On-site Training
Who Is This Bootcamp For?
Marketing Professionals
This course is ideal for marketing professionals who want to enhance their understanding of growth marketing strategies and gain hands-on skills to drive businesses using marketing technologies. It equips them with the tools and knowledge to optimize business goals, conduct competitive analysis, optimize search engine rankings, implement effective online marketing campaigns, and utilize marketing technologies for business growth.
Business Owners and Entrepreneurs
This course is essential for business owners and entrepreneurs, particularly those in eCommerce or service-driven industries, who want to acquire practical skills to drive their businesses using marketing technologies. They will learn how to set up and optimize websites, track online conversions, improve search engine rankings, and maximize customer lifetime value through hands-on training in marketing technologies.
Aspiring Marketer and Career Switchers
This course is an excellent choice for individuals aspiring to build a career in marketing or considering a career switch. By enrolling in this program, they will develop a strong foundation in growth marketing principles and gain hands-on skills in utilizing marketing technologies. Through comprehensive training, participants will acquire the necessary knowledge and experience to enter the marketing industry with confidence.
Growth Marketing Bootcamp Overview
Begin your transformative growth marketing bootcamp by diving into sustainable growth marketing strategies with measurable goals. Explore the evolution of the marketing funnel, understand the distinction between growth hacking and growth marketing, and learn how to measure and optimize goals within the growth marketing framework. Through case studies and hands-on exercises, you'll grasp growth marketing metrics and apply them practically for sustainable business growth in real-life work or business.
To achieve sustainable business growth, it takes more than just applying a strategic and measurable growth marketing framework. Mastering the art of online competitor research is equally essential to gain a competitive edge. In Module 2, you'll gain comprehensive tools and techniques to analyze your major competitors' online presence. Through hands-on exercises, you'll explore their websites, Google ads, Meta ads, Twitter ads, Linkedin ads, Tiktok ads, and Google Business profiles. These valuable insights will empower you to make informed decisions and stay ahead in the dynamic digital landscape.
After completing Module 2, you'll gain a distinct advantage in establishing your brands' online presence. Whether you're operating a service-driven or e-commerce business, Module 3 covers all the essential aspects where you'll acquire the knowledge and skills to set up e-commerce websites, connect domains, establish web hosting, build customized websites, and create professional email addresses using your domain. Furthermore, you'll be guided on setting up a free Google Business profile, ensuring maximum online visibility for your business.
In this module, you will learn how to establish a single-source-of-truth for your online marketing efforts, specifically for the websites you built in Module 3. Dive into the world of web analytics and gain in-depth knowledge on setting up comprehensive tracking and conversions. Discover how to identify online customer acquisition funnels, implement conversion tracking using web analytics tools for both service-driven and product-driven businesses. With the power of data at your fingertips, you will make informed, data-driven decisions to propel your marketing efforts forward.
Once you have established a single-source-of-truth for your online marketing efforts in Module 4, you'll be ready to kick-start your marketing journey with informed decision-making. In Module 5, you'll unlock the potential of search engine optimization (SEO) to build a robust online brand presence by gaining a deep understanding of website SEO and its significance, explore the concept of domain authority, acquire the skills to conduct a comprehensive SEO audit, diving into the factors that influence website rankings in Google search organic results and discover the strategies employed by successful local businesses in winning online visibility.Â
In addition to online branding through search engine optimization covered in Module 5, Module 6 focuses on scaling your customer acquisition through conversion-driven online advertising. You will be taught step-by-step guidance on how online advertising works, including setting up conversion-driven Google and Facebook Ad accounts and campaigns. Whether you are in a service-driven or product-driven business, this module will equip you with the necessary tools and knowledge to effectively incorporate conversion-driven online advertising into your customer acquisition strategy.
After completing the online customer acquisition phase covered in Modules 3, 4, 5, and 6, it's time to unlock the optimal value of your acquired customers. In Module 7, we will delve into maximizing the lifetime value of your customer base using the growth marketing framework. This module offers invaluable hands-on guidance, empowering you with techniques and tools to optimize your customer lifetime value. You will learn and apply practical strategies that will enable you to nurture and retain your customers, fostering sustainable business growth.
Growth Marketing Bootcamp Modules
- Revisit marketing funnel and its application in digital marketing
- When and how did growth marketing originate?
- Differentiate growth hacking from growth marketing
- The evolution of the marketing funnel from the traditional marketing funnel to the growth marketing funnel
- A case study on the growth marketing funnel
- Examine how growth marketers measure and optimize goals in the growth marketing framework
- Exercises for growth marketing metrics application
- Exercises for real-life growth marketing funnel analysis & application
- Examining the trends of internet adoption, media consumption, social media, and search engines
- Learn the tools to study your competitors’ websites + hands-on exercise
- Learn the tool to study your competitors’ Google ads + hands-on exercise
- Learn the tool to study your competitors’ Meta ads + hands-on exercise
- Learn the tool to study your competitors’ Twitter ads + hands-on exercise
- Learn the tool to study your competitors’ Linkedin ads + hands-on exercise
- Learn the tool to study your competitors’ Tiktok ads + hands-on exercise
- Learn the tools to study your competitors’ Google Business profile + hands-on exercise
- Module 2 exercise: Conduct competitor research for a specific subject utilizing all the tools you have learned
- Product-driven business: learn how to set up an e-commerce website (at $1 one-month trial)
- Product-driven business: learn how to subscribe a website domain (at only $1 yearly subscription)
- Product-driven business: lean how to connect your domain to e-commerce website
- Service-driven business: learn how to subscribe a website domain (at only $1 yearly subscription)
- Service-driven business: learn how to set up web hosting (money back guarantee)
- Service-driven business: learn how to connect your domain to the web hosting
- Service-driven business: learn how to custom build your new website
- Service-driven business: learn how to set up an email address using your website domain
- Learn how to set up free Google Business profile
- Review the online assets that participants had set up in module 3
- Explore the global trend in web analytics
- Service-driven business: identify the online customer acquisition funnel
- Service-driven business: learn how to set up service-driven website’s conversion on the website that participants had created in module 3
- Service-driven business: learn how to set up conversion tracking via web analytics tools on the website that participants had created in module 3
- Service-driven business: single-source-of-truth sample reports
- Product-driven business: identify the online customer acquisition funnel
- Product-driven business: learn how to set up online purchase funnel for the e-commerce website that participants had created in module 3
- Product-driven business: learn how to set up e-commerce conversion tracking via web analytics tools on the e-commerce website that participants had created in module 3
- Product-driven business: single-source-of-truth sample reports
- Review web analytics that participants had set up in module 4
- Why is website search engine optimization necessary for online brand building?
- Introduction to domain authority & learn how to check it
- Examine other factors that affect websites ranking in Google search organic results
- Learn how to conduct a website SEO audit for both product-driven & service-driven websites that participants had built in module 3
- Learn how to implement on-page optimization for both product-driven & service-driven websites
- Learn how to set up search console for both product-driven & service-driven websites
- Dive into a compelling case study showcasing a website that achieved top 5 rankings for popular keywords in multiple countries.
- Examine how local businesses earn authority to gain high positions on Google search organic results
- Explore a compelling SEO case study showcasing a local business that achieved top 3 positions in Google’s local search ranking for popular keywords.
- Demystify online advertising
- Service-driven business: review the online customer acquisition funnel
- Service-driven business: set up a conversion driven Google Ad account & campaign for the website that participants had created in module 3
- Service-driven business: set up a conversion driven Facebook Ad account & campaign for the website that participants had created in module 3
- Product-driven business: review the online customer acquisition funnel
- Product-driven business: set up an e-commerce conversion driven Google Ad account & campaign for the e-commerce website that participants had created in module 3
- Product-driven business: set up an e-commerce conversion driven Facebook Ad account & campaign for the e-commerce website that participants had created in module 3
- Review the growth marketing framework on how to maximize customer lifetime value
- Product-driven business: learn how to optimize customer revenue for the e-commerce website that participants had created in module 3
- Product-driven business: learn how to optimize customer referrals for the e-commerce website that participants had created in module 3
Growth Marketing Foundation
(1-Day Workshop)
Through this practical growth marketing fundamental program, you'll apply actionable strategies to drive measurable results for your business. Gain hands-on skills in online competitor research to stay ahead of the competition in the dynamic online landscape, ensuring you are well-equipped for success.
Find out moreGrowth Marketing For Service-Driven Business
(2-Day Workshop)
This comprehensive program will empower you with the essential skills and up-to-date knowledge needed to gain a significant competitive edge in the ever-evolving online landscape. By acquiring these invaluable tools, you will unlock the potential for sustainable growth in service-driven businesses.
Find out moreGrowth Marketing For E-Commerce Business
(2-Day Workshop)
Unleash your potential to drive sustainable e-commerce success with this program. Build an e-commerce website with conversion tracking capability, enhance SEO strategies, and optimize customer acquisition. Maximize customer lifetime value for long-term growth in the e-commerce landscape.
Find out more