In my previous article I've elaborated how growth marketing has propelled startups to achieve rapid growth. While growth marketing has been gaining popularity since the mid-2010s, stemming from the "growth hacking" coined by Sean Ellis in the early 2010s, some ambiguity still surrounds the term. There are still uncertainties about…

Living in the information age where consumers are constantly experiencing information overload – how do we find out what drives the acquisition along the customer journey? And how do we ensure we are investing the customers acquisition cost in the most objective manner?

The most fundamental method to evaluate your business profitability is to break down the cost and revenue for each sales unit. For businesses that are customer-centric, its sales unit would be per customer acquisition; for businesses that are transaction-centric, its sales unit would be per transaction acquisition. In the following…

Today marks the last day of the year. I thought while we’re bidding adieu to the year 2020 it’s worth to document this article and look back at the year from a business lens. What an unusual year it has been. A global business transformational year, if you will.

While we have all the explicit cases that demonstrated brand equity is the relative determinant for retail market dominance, where the market consumption of consumer goods are all in favor of products that earned strong brand equity - what would be the equivalent determinant to dominate consumption in this digital…

In my first post I’ve exemplified the rise and fall of Archie, the first ever search engine launched in 1990. At one point in 1995 Archie was hitting its peak where it was indexing over millions of pages from public FTP servers across the world. Owing to this proven demand…

First of all, some fun facts – do you know there are over 80,000 searches happening on Google in every second? That sum up to more than 7 billions search queries on Google every single day. On each day there are 7 billions opportunities of being found on internet when…

We're living in the age of Digital Darwinism, where the technology and society are evolving faster than consumer brands can naturally adapt. On a global scale, we have seen the rise of billion dollars valued tech unicorns across diverse industries namely accommodation, transportation, fashion, travel, insurance, finance and even food…