Growth Marketing Workshop to Unlock Sustainable E-Commerce Business Growth

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Are you ready to unlock the full potential of ecommerce business growth with a practical and sustainable growth marketing framework? In this 2-day immersive workshop, you will discover the sustainable marketing framework to outperform your competitors, followed by creating a dynamic and user-friendly website that sets the stage for your e-commerce journey. With expert guidance and hands-on exercises, you’ll build an e-commerce website with robust conversion tracking, enabling you to drive data-driven customer acquisition strategies.

We’ll dive into online marketing strategies to drive customer acquisition by improving your website’s search ranking. Besides demystifying SEO ranking factors, you’ll be guided to conduct SEO audits, optimizing on-page content, setting up search console, and examining successful SEO case studies. Additionally, you will gain hands-on experience on setting up conversion-driven campaigns, utilizing Google Ads and Facebook Ads to optimize your customer acquisition funnel and improve conversion rates.

But our journey doesn’t end there. With hands-on guidance and exercises, you’ll also learn the strategies and tools to maximize the lifetime value of your acquired customers, ensuring sustainable growth for your e-commerce business.

100% HRDC Levy Claimable

2 Days

On-site Workshop

Who Is This Workshop For?

Marketing Professionals

This workshop is valuable for marketing professionals who want to enhance their skills and understanding in the realm of online retail. It provides them with in-depth knowledge of setting up e-commerce websites, utilizing web analytics, implementing SEO techniques, and optimizing online advertising campaigns tailored for e-commerce businesses.

E-Commerce Business Owners and Entrepreneurs

Individuals who own or manage e-commerce businesses can greatly benefit from this workshop. It equips them with the necessary skills to set up and optimize their e-commerce websites, track customer acquisition and conversions, implement effective SEO strategies, and maximize customer lifetime value through various tools and techniques.

Aspiring E-commerce Entrepreneurs

Aspiring e-commerce professionals can gain a solid foundation through this workshop. It offers comprehensive training on e-commerce website setup, web analytics, SEO strategies, online advertising optimization, and maximizing customer lifetime value. This workshop serves as a practical stepping stone to enter the e-commerce field with essential skills and knowledge.

Workshop Objectives

Discover the evolution of marketing funnel, growth marketing metrics & the tools to gain competitors' insights online.
Create a dynamic and user-friendly website that lays the foundation for your ecommerce journey.
Understand web analytics, e-commerce online marketing funnels, set up conversion tracking, and explore sample reports for unified online marketing insights.
Acquire essential SEO techniques and skills for online brand building, including conducting website audits, implementing on-page optimization, and leveraging domain authority for improved search engine rankings.
Set up conversion-driven online advertising campaigns for e-commerce website, utilizing platforms such as Google Ads and Facebook Ads to optimize the customer acquisition funnel and increase conversion rates.
Learn various techniques and tools to maximize the lifetime value of acquired customers, including optimizing customer revenue, retention, reviews, and referrals for sustainable e-commerce business growth.

What To Anticipate From This Workshop?

A Practical Guide To Sustainable Marketing Framework

The evolution of the marketing funnel from the traditional marketing funnel to the growth marketing funnel
Differentiate growth hacking from growth marketing
Growth marketing metrics
Discover powerful tools for gaining insights into your competitors' websites and social media campaigns (Facebook, Instagram, Tiktok, Twitter & Linkedin)

Setting Up an E-commerce Website

Learn how to set up an e-commerce website with a $1 one-month trial.
Learn how to subscribe to a website domain with a $1 yearly subscription.
Learn how to connect your domain to the e-commerce website.

Establish A Single-Source-Of-Truth For E-commerce Online Marketing

Explore the global trends in web analytics.
Identify the online customer acquisition funnel for an e-commerce business.
Learn how to set up an online purchase funnel including payment gateway for the e-commerce website created during the program.
Learn how to set up e-commerce conversion tracking via web analytics tools for the created e-commerce website.
Explore online marketing single-source-of-truth sample reports for e-commerce businesses.

SEO Techniques & Skills For Online Brand Building

Understand why website search engine optimization is necessary for online brand building.
Introduction to domain authority and learn how to check it.
Examine other factors that affect website rankings in Google search organic results.
Learn how to conduct a website SEO audit for the e-commerce website created during the program.
Learn how to implement on-page optimization for the e-commerce website.
Learn how to set up a search console for the e-commerce website.
Dive into a compelling case study showcasing a website that achieved top 5 rankings for popular keywords in multiple countries.
Examine how local businesses earn authority to gain high positions on Google search organic results
Explore a compelling SEO case study showcasing a local business that achieved top 3 positions in Google's local search ranking for popular keywords.

Conversion-Driven Online Advertising For E-commerce Website

Demystify online advertising.
Review the online customer acquisition funnel for e-commerce businesses.
Set up an e-commerce conversion-driven Google Ads account and campaign for the created e-commerce website.
Set up an e-commerce conversion-driven Facebook Ads account and campaign for the created e-commerce website.
Learn the tool to optimize conversion rate for the e-commerce website

Techniques & Tools To Maximize Your Acquired Customers Lifetime Value

Learn the tool to optimize customer revenue for the e-commerce website that participants had created in the program
Learn the tool to optimize customer retention for the e-commerce website that participants had created in the program
Learn the tool to optimize customer reviews for the e-commerce website that participants had created in the program
Learn the tool to optimize customer referrals for the e-commerce website that participants had created in the program
Conclude the workshop with "Rate Race Challenge" (pun intended)

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