Growth Marketing Workshop to Unlock Sustainable Service-Driven Business Growth
Unleash the untapped potential of your service-driven business with our transformative 2-day immersive workshop. This program will equip you with the essential skills and knowledge needed to gain a competitive edge in the ever-evolving digital landscape, unlocking sustainable growth and success for service-driven businesses.
You will embark on a transformative journey by acquiring the sustainable marketing framework to outperform your competitors before learning how to set up a website for the rest of the activities in this workshop. You will leverage robust conversion tracking capabilities to drive data-driven marketing activities, and be empowered with essential SEO techniques to enhance your website’s search engine ranking. Moreover, you will learn to drive customer acquisition using online ads and effective lead generation techniques, without solely relying on ads.
But the journey doesn’t end there. Beyond the customer acquisition activities, you’ll delve into the techniques and tools to maximize the lifetime value of your acquired customers. By the end of this worksop, you will be equipped with the skills to stay competitive in the digital era, drive business growth, and pave the way for lasting success in your service-driven business.
Who Is This Workshop For?
Marketing & Sales Professionals
This comprehensive program equips marketing and sales professionals in service-driven businesses with essential online marketing skills. Through immersive learning experiences, participants will gain knowledge and skills in proven strategies for lead generation, conversion optimization, and customer retention, enabling them to drive sustainable business growth.
Business Owners and Entrepreneurs
Business owners and entrepreneurs in service-driven industries will gain the tools and knowledge to establish a strong online presence, attract a larger customer base, and achieve sustainable growth. They will learn website optimization, paid & organic lead generation, and customer retention strategies to enhance their brand visibility and drive business success.
Aspiring Career Switchers
For those looking to enter service-driven industries or transition into new career paths, this training program offers essential digital marketing skills. Aspiring career switchers will learn website setup, SEO techniques, online advertising, and customer retention strategies, positioning themselves as valuable assets to potential employers or clients in service-driven businesses.
Workshop Objectives
- Discover the evolution of marketing funnel, growth marketing metrics & the tools to gain competitors' insights online.
- Set up a website, covering domain subscription, web hosting, website building, and email setup.
- Understand web analytics, online marketing funnels, set up conversion tracking, and explore sample reports for unified online marketing insights.
- Learn SEO fundamentals, conduct website audits, implement on-page optimization, and gain insights from SEO case studies for effective online brand building.
- Demystify online advertising, set up conversion-driven Google Ads and Facebook Ads campaigns, and learn effective lead generation tools & techniques without relying on ads
- Utilize WhatsApp marketing to optimize reviews, improve customer retention, with the aim of maximizing the lifetime value of acquired customers.
What To Anticipate From This Workshop?
Day 1
Day 2