skyelee

In my previous article I’ve elaborated how growth marketing has propelled startups to achieve rapid growth. While growth marketing has been gaining popularity since the mid-2010s, stemming from the “growth hacking” coined by Sean Ellis in the early 2010s, some ambiguity still surrounds the term. There are still uncertainties about what growth marketing entails, and the key attributes of a growth marketer. Thus, in this article I would like to further demystify the concept of growth marketing.

Today marks the last day of the year. I thought while we’re bidding adieu to the year 2020 it’s worth to document this article and look back at the year from a business lens. What an unusual year it has been. A global business transformational year, if you will.