Ever since the first-ever digital banner ad was born in 1994 (advertised by AT&T), businesses across the globe quickly caught on to the wave of digital marketing. Fast forward to today, we have witnessed 66.4% of worldwide total media ad spending allocated to digital in 2022, and eMarketer has forecasted this percentage to accelerate to 70.8% by 2024. With such prevalent adoption of digital marketing, what can businesses do to gain a competitive edge and achieve sustainable growth? In other words, is digital marketing effort alone sufficient to help businesses expand their customer base and scale revenue in the long term?
Enter the Growth Marketing bootcamp, a practical training program that guides you through the growth marketing framework – the tried and tested strategies adopted by billion-dollar, high-growth startups since the 2010s. Through meticulously structured modules and hands-on exercises, you will be guided in conducting competitor research online, setting up websites, demystifying SEO tactics, creating conversion-driven online ads, and maximizing customer lifetime value. This bootcamp empowers you with the necessary growth marketing strategies, skills, and knowledge to thrive in the dynamic digital age.
Growth Marketing Bootcamp Overview
Begin your transformative growth marketing bootcamp by diving into sustainable growth marketing strategies with measurable goals. Explore the evolution of the marketing funnel, understand the distinction between growth hacking and growth marketing, and learn how to measure and optimize goals within the growth marketing framework. Through case studies and hands-on exercises, you'll grasp growth marketing metrics and apply them practically for sustainable business growth in real-life work or business.
To achieve sustainable business growth, it takes more than just applying a strategic and measurable growth marketing framework. Mastering the art of online competitor research is equally essential to gain a competitive edge. In Module 2, you'll gain comprehensive tools and techniques to analyze your major competitors' online presence. Through hands-on exercises, you'll explore their websites, Google ads, Meta ads, Twitter ads, Linkedin ads, Tiktok ads, and Google Business profiles. These valuable insights will empower you to make informed decisions and stay ahead in the dynamic digital landscape.
After completing Module 2, you'll gain a distinct advantage in establishing your brands' online presence. Whether you're operating a service-driven or e-commerce business, Module 3 covers all the essential aspects where you'll acquire the knowledge and skills to set up e-commerce websites, connect domains, establish web hosting, build customized websites, and create professional email addresses using your domain. Furthermore, you'll be guided on setting up a free Google Business profile, ensuring maximum online visibility for your business.
In this module, you will learn how to establish a single-source-of-truth for your online marketing efforts, specifically for the websites you built in Module 3. Dive into the world of web analytics and gain in-depth knowledge on setting up comprehensive tracking and conversions. Discover how to identify online customer acquisition funnels, implement conversion tracking using web analytics tools for both service-driven and product-driven businesses. With the power of data at your fingertips, you will make informed, data-driven decisions to propel your marketing efforts forward.
Once you have established a single-source-of-truth for your online marketing efforts in Module 4, you'll be ready to kick-start your marketing journey with informed decision-making. In Module 5, you'll unlock the potential of search engine optimization (SEO) to build a robust online brand presence by gaining a deep understanding of website SEO and its significance, explore the concept of domain authority, acquire the skills to conduct a comprehensive SEO audit, diving into the factors that influence website rankings in Google search organic results and discover the strategies employed by successful local businesses in winning online visibility.
In addition to online branding through search engine optimization covered in Module 5, Module 6 focuses on scaling your customer acquisition through conversion-driven online advertising. You will be taught step-by-step guidance on how online advertising works, including setting up conversion-driven Google and Facebook Ad accounts and campaigns. Whether you are in a service-driven or product-driven business, this module will equip you with the necessary tools and knowledge to effectively incorporate conversion-driven online advertising into your customer acquisition strategy.
After completing the online customer acquisition phase covered in Modules 3, 4, 5, and 6, it's time to unlock the optimal value of your acquired customers. In Module 7, we will delve into maximizing the lifetime value of your customer base using the growth marketing framework. This module offers invaluable hands-on guidance, empowering you with techniques and tools to optimize your customer lifetime value. You will learn and apply practical strategies that will enable you to nurture and retain your customers, fostering sustainable business growth.