Mastering Online Competitor Research: Succeeding in Today's Digital World
“Mastering Online Competitor Research: Succeeding in Today’s Digital World” is one of the modules in my Sustainable Growth Marketing Bootcamp for MSME. I am Skye Lee, a HRD Corp certified trainer specializing in providing growth marketing services and consultancy to micro, small, and medium enterprises.
In conjunction with HRD Corp’s National Training Week initiative on 22 – 28 May 2023, I’m pleased to offer a complimentary module from the “Sustainable Growth Marketing Bootcamp for MSME”. This 3-hour training module covers various topics, including internet adoption trends, the media consumption landscape, social media adoption, search engine dynamics, and comprehensive online competitor research techniques. Participants will learn step-by-step processes for analyzing competitors’ website traffic, audience insights, Google organic keywords, Google ads, social media ads, and Google Business listings.