While we have all the explicit cases that demonstrated brand equity is the relative determinant for retail market dominance, where the market consumption of consumer goods are all in favor of products that earned strong brand equity – what would be the equivalent determinant to dominate consumption in this digital age?
In my first post I’ve exemplified the rise and fall of Archie, the first ever search engine launched in 1990. At one point in 1995 Archie was hitting its peak where it was indexing over millions of pages from public FTP servers across the world. Owing to this proven demand on internet based search it had inspired the invention of search engine 2.0, the first qualitative search engine – Rankdex was invented …
First of all, some fun facts – do you know there are over 80,000 searches happening on Google in every second? That sum up to more than 7 billions search queries on Google every single day. On each day there are 7 billions opportunities of being found on internet when someone turn to Google every single day and demand for information …
